Brand
1Research:This project started off with a deep dive into both qualitative and quanitative data surrounding the city of Cheyenne, Wyoming. This research was conducted in a team with Sierra Chrisenhall, who helped me explore the depths of this city’s past, while gaining insights on current day life as well. The miro board explored a
id needs.
Insights:Design with intention, don’t design how you ‘want to’. I would have made this project a lot
creepier/eerier, because that is an aesthetic I like, but since my audience was for kids I had to keep
that my main focus the entire time, and allow all of my decisions to refer back to my audience.
Channel: Branding, Systematic Design
Process