Brand
Concept:826 is a quirky non-profit tutoring and writing center dedicated to help students ages 6-18. The core of this organization focuses on building ELA youth skills, however, these centers each have a shop at the front which sells wacky, silly, and simply unusual goods. This project invited me to create a fictious 826 store that would be located in Cheyenne, Wyoming. The city has a rich history involving gunslingers, gold, furtrappers, train tracks, and even some local cryptids...
Insights:Design with intention, don’t design how you ‘want to’. I would have made this project a lot
creepier/eerier, because that is an aesthetic I like, but since my audience was for kids I had to keep
that my main focus the entire time, and keep my design decisions refering back to my audience.
Channel: Branding, Systematic Design
Process